Editor’s Choice
Discover featured articles that highlight our best stories—dive in and explore a world of inspiration, knowledge, and connection
Hiring the first ten employees changes the company forever
The first ten hires set norms that persist long after those specific people have moved on, whether or not founders are deliberate about shaping them.
The co-founder breakup nobody saw coming
Co-founder splits often look sudden from the outside. Nearly all of them were visible, in hindsight, for months before anyone acted on the warning signs.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
The pivot that looks like failure from the outside
A well-timed pivot often gets read publicly as a company admitting defeat. Internally, it frequently looks like the opposite: a team finally facing reality.
A founding team is a bet on how people handle conflict
Founding teams get chosen mostly for complementary skills. What actually determines whether a team survives is how its members handle real disagreement.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.
