Burn Rate
How fast a company spends its cash, and the decisions that actually drive that number. It’s a decision made daily through hundreds of smaller choices, not a single line item set once a quarter.
Burn rate is a decision, not just a number
Burn rate gets reported as though it were simply observed. In practice, nearly every part of it reflects a choice the team is making, consciously or not.
The advisor who never actually helps
A well-connected advisor with a small equity grant sounds valuable in theory. Many end up contributing far less than the equity they were given assumed.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
The invoice nobody remembered to send
Cash flow problems at small companies often trace back to something this mundane: an invoice that simply never got sent on time, or at all.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.