Company Culture
The shared norms and expectations that shape how a team actually works together. It gets set less by stated values than by which behaviors actually get rewarded or quietly ignored.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.
Hiring the first ten employees changes the company forever
The first ten hires set norms that persist long after those specific people have moved on, whether or not founders are deliberate about shaping them.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.