Equity
Ownership stakes in a company, and the decisions that shape how they get divided. A split that feels fair on the day it’s signed rarely stays that way once the actual work starts.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.