Growth
How a company or audience expands, and which signals of growth actually mean something. Not all growth is equally durable — some of it disappears the moment the incentive driving it does.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Burn rate is a decision, not just a number
Burn rate gets reported as though it were simply observed. In practice, nearly every part of it reflects a choice the team is making, consciously or not.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
Product-market fit is a moving target, not a finish line
Founders talk about product-market fit as a milestone to cross once. In practice, it behaves more like a condition that has to be maintained, not achieved.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.
