Market Validation
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Evidence that a product genuinely matches what a specific group of people need, gathered from real behavior rather than opinions. It’s easy to claim early and hard to prove convincingly, which is exactly why so many teams get it wrong.
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Featured article in Market Validation
Product-market fit is a moving target, not a finish line
Founders talk about product-market fit as a milestone to cross once. In practice, it behaves more like a condition that has to be maintained, not achieved.
The pivot that looks like failure from the outside
A well-timed pivot often gets read publicly as a company admitting defeat. Internally, it frequently looks like the opposite: a team finally facing reality.
