Equity
Ownership stakes in a company, and the decisions that shape how they get divided. A split that feels fair on the day it’s signed rarely stays that way once the actual work starts.
What actually breaks when a startup hires too fast
Rapid hiring is usually framed as a capacity risk. The more common failure is subtler: onboarding and culture quietly breaking well before headcount does.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
The invoice nobody remembered to send
Cash flow problems at small companies often trace back to something this mundane: an invoice that simply never got sent on time, or at all.
Splitting equity fairly is harder than it sounds on paper
An equal equity split feels like the fair, conflict-avoiding choice at the start. It can quietly become a source of resentment once contributions diverge.
Why most early metrics measure the wrong thing
Signups and downloads feel like progress and often say very little about whether a product is actually solving anyone’s problem yet.
Running a startup is mostly operations, not vision
Startup narratives focus on bold vision and big bets. The daily reality of actually running one is dominated by unglamorous operational decisions instead.
